Category: Search Engine Marketing (SEM)

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You’ve decided to take your first step into the world of paid search. Congrats on making this choice – paid search offers businesses to
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When was the last time you visited a restaurant without a recommendation? Nearly everyone you know is naturally inclined to seek opinions before trying
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Google is a powerful search engine with a household name, that most people use to search for businesses, people, services and products. While you
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  Top 5 Tips for Effective Search Engine Marketing (SEM)   Relevance Make sure your keywords are relevant to the business you are advertising.
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It doesn’t matter how amazing your website is if users can’t find it. And search engine optimisation can take a while, especially if you
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Filling your Facebook page with aesthetic imagery might be nice, but it isn’t a trackable metric. When it comes to marketing, there are many
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We all know that for your marketing campaign to perform better than your last, you need to understand the data. Studying your target audience
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Choosing the right Google AdWords keywords will help get your advertisement in front of the right audience. Your keywords should match what your target
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How do you improve your website’s SEO when you’re already doing everything? Turns out you can have a huge presence in search engine results
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It’s the SEO version of asking, “Are we there yet?” when you’re on a family road trip. But have you ever caught yourself saying
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