About
College of Complimentary Medicine (CCM) is a registered training organisation focused on shaping confident and successful practitioners who go on to make a real difference to their clients. They provide accredited qualifications in holistic kinesiology, mind body medicine, integrative complementary medicine, transpersonal art therapy, transpersonal counselling or leadership in expressive arts and group work. They also offer complementary medicine and kinesiology courses.
Objective
CCM were looking for a way to increase enrolments and build brand awareness. CCM approached DigiGround for website support, search engine optimisation (SEO), conversion rate optimisation CRO), design work and guidance on how to promote and encourage enrolments to their courses.
DigiGround Work Process
DigiGround created a new WordPress website for CCM, set up the SEO and CRO, and provided content writing and photography assistance. We then worked with CCM to manage their SEO on an ongoing basis, and provide CRO suggestions and improvements for their website, based on user interaction and website conversions.
We provide monthly maintenance of the company website, which includes plugin updates, website edits and add-ons and backing up the site so that it runs to its optimum level and continue to provide monthly support in SEO and CRO.
Our ongoing SEO work includes updating metadata and image file names, optimising page content and creating more search engine-friendly URLs to enable greater rankings in search results. Our SEO work has seen CCM’s ranking and website traffic results increase significantly over the first six months.
We have setup and managed ad-hoc Google AdWords retargeting campaigns to increase course enrolments and build brand awareness as well as provide digital marketing mentorship around social media, content writing and branding. CCM has had great overall success in their PPC campaign, resulting in reduced costs and an improvement in the quality of applicants.
DigiGround has proudly worked with CCM for over two years now.
Summary
Article Name: College of Complementary Medicine
AuthorDigiGround: DigiGround
Publisher Name: DigiGround
Publisher Logo: 