Diversification or Expansion, what is the right path?This is the age old question for business owners and the trickiest. The varying factors that a business owner needs to consider are:
Diversification can be about developing new products/services, exploring new markets, and taking new risks.The perception of risk comes down to a way to maintain a measurement of business stability. Considering diversification is like the finance world hedging their bets and ensuring that one investment does pan out, you have a backup plan to either relaunch or restrict loss in the portfolio until you find your footing again.The concept is much the same in the world of business ownership. Since the business sector is unpredictable at best, and consumer behaviours are notoriously fickle, it can pay to broaden your company’s horizons and pursue new opportunities – no matter how confident you may be in your existing product line.The cost of ignoring this can be severe, always keep in mind Blockbuster and Video Ezy as you don’t want to belong to the last generational business group. As the world went digital, these companies did not and failed to claim their place in the new order. They could have transitioned and become the “Netflix” of the entertainment industry.
- Business environment
- Current cash flow
- Resource levels
- Cost of the new vertical
- Is this suitable for your current customer base